Should is how others want us to show up in the world — how we’re supposed to think, what we ought to say, what we should or shouldn’t do. It’s the vast array of expectations
that others layer upon us. When we choose Should the journey is smooth, the risk is small.

Must is different—there aren’t options and we don’t have a choice.

Must is who we are, what we believe, and what we do when we are alone with our truest, most authentic self. It’s our instincts, our cravings and longings, the things and places
and ideas we burn for, the intuition that swells up from somewhere deep inside of us.
Must is what happens when we stop conforming to other people’s ideals and start connecting to our own. Because when we choose Must, we are no longer looking for inspiration out there.
Instead, we are listening to our calling from within, from some luminous, mysterious place.